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What is a keyword in SEO?

SEO for beginners

What is a Keyword in SEO

For beginners, a keyword is a word or phrase that you work into your website’s content to improve your chances of ranking high in search engine results. To understand keywords better, I’ll go over the different types of keywords and how they relate to SEO. Then I’ll give you some tips on how to use keywords without going overboard.

What is a keyword in SEO?​

Keywords are words or phrases that people type into search engines to find information. Keywords can be single words (like “dog”), but they can also be multiple words (like “big dog”).
You’re probably already familiar with the results you get when you type in a keyword into a search engine and hit “enter.” These results are called Search Engine Results Pages (SERPs).

The SERP pages show the specific pages on which Google has found your particular keyword phrase, as well as some of its synonyms, if they exist. This is where your website might appear if someone searches for something related to what your site offers—or it may not!Keywords are important because they allow you to rank for certain searches on Google and other major search engines like Bing and Yahoo!

What are the different types of keywords?

  • long-tail keywords
  • short-tail keywords

Long and short tail keywords in SEO are used to drive traffic to your website. Long tail keywords are a little more specific, while short tail keywords are more general. Both types of keywords can help to increase your website’s visibility in search engines. In this article, we’ll explain what they are and how you can use them for SEO purposes:

What is a long-tail keyword?

Long-tail keywords are more specific and much more targeted. They are easier to rank for because they have low search volume and competition. For example, if you were looking to rank in a local search engine for “wedding photographers in Kochi,” this would be a long-tail keyword. This is because it is very specific and there is not enough competition for the term. “Wedding photographer” on its own (there are too many people trying to rank). However, if you add “Kochi’s Best” or some other modifier, then it becomes much easier because it narrows down your options considerably making them easier to compete against on Google AdWords or Bing Ads without having as much of an investment upfront.

What is a short keyword?

A short keyword is a keyword that has a short length. A short-tail keyword is typically one word, such as “shoes” or “chocolate”. Long-tail keywords are easier to rank for because they have less competition and search volume. In contrast, short-tail keywords have higher search volume, making them difficult to rank for. The reason why you should use long-tail keywords instead of short-tail ones is that they tend to have more conversions (i.e., sales).

Google’s search algorithm has over 200 factors, but keywords are only one of them.

Keywords are a very important part of SEO. However, you should remember that Google’s search algorithm has over 200 factors, but keywords are only one of them.
Even with all of these other factors at play, keyword in SEO still play an important role in your site’s ranking in SERPs (search engine result pages).

Find keywords that are relevant to your business and use them in your content without going overboard.

Keywords are used to help people find the content they are looking for. They also help search engines determine what content is most relevant for a particular search. The keywords are used in the title of your page and in the text of your page.

You don’t want to use too many keyword in SEO, because this might make you look spammy to search engines. But if you choose only one or two, it won’t be enough to satisfy users who are searching for something specific (like “how to lose weight”).

The best thing to do is to find a balance between keyword density and readability so that readers can understand your content while still seeing the keywords they’re looking for!


Optimising your website with keywords can improve your search engine ranking, but it should never come at the cost of quality content. The best thing you can do for your business is to create valuable, on-brand content that is easy to find and understand. Keep these guidelines in mind as you plan out your SEO strategy:

When deciding which keywords are right for your business, think of what you would type into a search engine if you were looking for your product or service.

Don’t cram every keyword into a single article or page. Instead, write naturally and focus on making sure each article has a few relevant keywords.

Never sacrifice quality content in order to fit more keywords onto a page – this will not help increase rankings, but it could hurt them!

Use synonyms for variation without overloading users with information about similar topics all at once (i.e., “search engine optimization” vs “SEO”).

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